Pharrell Williams
Moët & Chandon, the quintessential champagne Maison, understands that celebrating another year of life is really about celebrating those who share it with us. In an inspired collaboration with visionary artist Pharrell Williams, the Maison has brought to life “The Birthday Tradition” – a limited-edition champagne collection that wraps the magic of birthdays in art and luxury. Both Moët & Chandon and Pharrell are driven by a shared optimism and collective spirit, and together they have reimagined the birthday experience through the eyes of the loved ones who gather to toast you. The result is an exclusive creation that honors the true essence of a birthday: not the gifts or the party, but the people whose presence makes the moment extraordinary
A Toast with Meaning: The Concept Behind the Collaboration
Pharrell Williams infuses his creative energy and trademark positivity into this project, elevating the birthday tradition to new heights. For Moët & Chandon, birthdays are less about personal indulgence and more about the people who come together to celebrate. As Pharrell himself notes, “the best part about a birthday are the people who want to celebrate it with you”. Fittingly, his very first champagne toast was with Moët & Chandon, cementing the Maison’s place in his own traditions. This collaboration extends that sentiment, encouraging everyone to embrace birthdays as a chance to cherish those who make them special.
Moët & Chandon, in turn, has long been synonymous with iconic celebrations. For generations, the Maison’s champagne has graced birthday tables from royal courts to Hollywood’s most exclusive soirées. In 1965, Paul Newman toasted his 40th with Moët; in 2014 Scarlett Johansson marked her 30th with her twin brother and a Moët in hand; tennis legend Roger Federer still celebrates each birthday with a bottle of the famed Maison’s champagne. This new collection continues that legacy with an innovative spin, ensuring every bottle becomes part of the occasion. Born of a shared vision of collective joy and human connection, Moët & Chandon x Pharrell “The Birthday Tradition” transforms birthday toasts into something both universal and deeply personal, where each detail is crafted in honor of those who gather to celebrate.
Art, Pearls and Bows: The Exclusive Bottle Design
The aesthetic of this collaboration blooms from the marriage of the Maison’s heritage and Pharrell’s contemporary creativity. While delving into Moët & Chandon’s archives, the team discovered that the bottle’s tie today a simple cord around the neck was historically a dapper bow back in the late 19th century
Embracing this detail from 1889, Pharrell brings back the bow as a symbol of joy, generosity, and unity , infusing the limited-edition design with storied charm and celebratory spirit. The opulent “Jewel Masterpiece” Jeroboam, with its mirrored chrome finish and removable pearl-studded bow, represents the pinnacle of the collaboration. The collection features three distinct releases, each offering a unique take on Moët’s historic bow emblem.
The Jewel Masterpiece
A true collector’s object
There are limited editions.
And then… there’s this.
The Jewel Masterpiece – Moët & Chandon Brut Impérial Jeroboam (3L)
is a numbered creation, built as a collectible.
Only 30 pieces exist worldwide.
And at Wine for the Few,
we are privileged to offer one of them.
Why does it hold such value?
Because its worth isn’t measured in liquid.
It’s measured in meaning.
- 3L Jeroboam of Brut Impérial, the emblematic champagne of the Maison.
- A surface in mirrored chrome finish, created through a specialized process.
- Lettering and detailing hand-painted by French artist Astrid de Chaillé.
- A removable jewel bow, embroidered with 7,310 micro-pearls,
requiring over 300 hours of craftsmanship. - A bespoke midnight blue wooden case, hand-painted and signed by Pharrell in pearlescent lacquer.
- Only available through private channels. Reserved for the few.
Every detail is a statement.
Every angle, a reason to look again.
This is not a bottle to be stored.
It is a bottle that already stores something:
a story of craftsmanship, luxury, and vision.
More than champagne
This is haute couture in a bottle
The Jewel Masterpiece wasn’t simply designed — it was composed.
It is the meeting point of contemporary art, French elegance,
and celebration as a form of elevation.
It’s a wearable jewel.
A conversation piece.
A symbol that true luxury needs no explanation — only recognition.
Want to be part of this story?
At Wine for the Few,
we have exclusive access to one of only 30 Jewel Masterpiece bottles in the world.
To request information or access,
email us at request@wineforthefew.com
with the subject line: Jewel Masterpiece
